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Advertising, incentives, paid book promotion

Paid book promotion techniques As well as your author platform, and social media channels, there are other ways to promote your book and your author profile. Paid options are a great way to give your book a boost. Start by allocating a budget to spend on the marketing...

Content marketing for nonfiction books

How to use content marketing to promote your book The good news is your head and your book contain a wonderful treasure trove of information that you can use to promote your publication. Here are some tips. Guest articles Write articles. Every field has websites,...

Book promotion third-party sites and tools

Promote your book on high traffic websites As well as your author platform, and social media channels, there are other ways to promote your book and your author profile. Websites Amazon Set up your Amazon author page. When you have built a tribe, it’s very...

Promoting your book with book tours

How to create your own book tour Why not connect a series of timely online networking opportunities together to create a virtual book tour to go with your launch. Have a tight schedule. Offer an incentive to make sure your host is timely. So many times business book...

Book promotion with influencer marketing

Harness the power of  influencer book promotion These tips are all about working together with others to boost your success level. Promote other authors Publicly give a nod to other authors your audience will be interested in, so you can call in the favour later....

Face-to-face book promotion

  Create and perfect your spoken book pitch Before you start meeting people to do face-to-face book promotion, create your book pitch. This is a short interesting and promotional piece you learn to say off by heart. Consider writing at least three sales pitches...

Promoting your book with your author platform

  Build your readership with a powerful author platform Your author or book website (author platform) should clearly explain who you are and demonstrate your authority by sharing your press coverage and positive reviews. Remember to write a biography about...

Boosting publicity for your book

It’s not over when you put your pen down… Many authors think, quite reasonably, that they’ve done their job in writing the book. It’s disconcerting to find that they are then expected to promote it. Having to be a marketer as well as an artist...

An introduction to book promotion

Book Promotion 101 Want to learn more about book promotion so you spend your time effectively when marketing your book? Want to avoid the frustrations you might eventually feel when you have no idea what you’re doing. By becoming a book marketing enthusiast, you...
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