A Little Bit About Me…

I used to be a ghostwriter, 

but I got disillusioned…

I wrote business books for high-level business leaders and entrepreneurs for over five years, resulting in over $5 million / 3.8 million in business revenue for my clients.

I loved taking their ideas and turning them into a bestselling book. And I just can’t beat the rush of seeing my clients’ businesses and lives go through the roof.

However, in early 2021, it dawned on me that I was almost halfway through my life. And my dream of a vegan mainstream world, where eating and using animal products is abhorrent to all, will not be realized unless vegan voices became louder.

I resolved to help as many vegan entrepreneurs as possible boost their visibility, authority, sales & profits by becoming published authors. And the best way I could do this is to show them how to write their own business book.

Walking The Walk

Writing my first book...

As a ghostwriter, I’ve written seven business books that generated over $5 million in additional business revenue for my clients.

But it’s a whole different ball game being an author.
Ghostwriters give others a voice, but they remain in the shadows.

Before I could help others become an author for the first time, I felt I had to put my head above the ‘parapet’ and write my own book to experience what it’s like to have a book with your name on it – serious Imposter Syndrome time!

The Experience of a Lifetime…

Becoming a bestseller…

The next step was to take the same steps a new author would take (steps I would never take as a ghostwriter as, once I handed over a manuscript, my involvement was over.)

I wanted to see what it felt like to talk about my book on interviews, podcasts, and shows. I needed to experience being the star of a book launch. And I wanted to see if I could reach bestseller status on Amazon.

Within 48 hours, The Freedom Master Plan had reached bestseller status in the UK, USA, Canada, and Australia.

It’s opened the doors to speaking engagements and workshops on both sides of the Atlantic. I was featured on ABC, NBC, CBS, & Fox. And I’ve gone through every emotion imaginable, which means I can genuinely help first-time authors with their nerves and fears as I’ve been there myself.

It’s been a roller-coaster!

Right Here, Right Now


I only work with those who have a powerful reason for wanting to help make the world a better place – no ‘vanity projects’ for me, I’m afraid.

And I can’t think of a more powerful reason than to end animal cruelty and torture once and for all.

I take entrepreneurs by the hand through their book planning and writing stages, removing the overwhelm and procrastination.

And then, with the Let’s Tell Your Story team of highly qualified editors, designers, and publishers, I publish professional books that look like they’ve just come off the press at Macmillan, Simon & Shuster, or any of the other major publishers, without relinquishing control.

When I’m Not Publishing Books…

I’m not ashamed to admit –

I’m obsessed with animals!

In 2009, I adopted a rescue cat who dramatically changed my life. For the first time, I witnessed intelligence and sentience beyond what I was lead to believe animals were capable of showing.

I realized I was duped into believing animals are dumb as this suits certain industries. I became vegan in 2012-2013.


I’m not entirely sure how I could call myself an animal lover while eating them or stealing their milk. I’ve become especially vocal on my views against factory farming and animal testing.

And I’m an avid supporter of the RSPCA, World Animal Protection, Compassion in World Farming, and Lady Freethinker.

My life’s mission is to be ‘The Vegan Authority Creator’ amplifying the voices of vegan entrepreneurs. I want to help position them as an authority in their field by becoming a professionally published vegan author.

If I can do this for enough vegan business leaders and entrepreneurs, our screams to end animal cruelty will be too loud to be ignored.

Want to work with me? 

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