Who needs your expertise

Who needs your expertise

The pros know their expertise and their audience like the back of their hands. Their understanding goes far beyond basic reader demographics or knowing what the popular Google searches are. Readers can sense when an author truly understand them – which means they...

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Content marketing for nonfiction books

Content marketing for nonfiction books

How to use content marketing to promote your book The good news is your head and your book contain a wonderful treasure trove of information that you can use to promote your publication. Here are some tips. Guest articles Write articles. Every field has websites,...

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