Welcome to another video on my book publishing success for speaker’s series. This is the final point of eight.

This one is called be yourself.

When you’re putting your book together, it’s really important to add your twist to the book to make it unique, to add some value, something special that isn’t in any of the other books at all.

Rack your brains for something that separates you, whether that’s to do with credibility.

  • Perhaps you’ve worked with a particularly well-known client or a well known company.
  • Perhaps you’ve done something in a particular country

whatever it happens to be, add your unique twist. It doesn’t have to be massive, but it  does have to be something thatt differentiates you and your ideas.

For example, there’s lots of books on life as an ex-pat for instance, but not everybody will have emigrated to Greenland and written a book on that. There will be a lot more books on how to move to Spain because it’s a more popular destination for people to go to. Your twist would be how to move to Greenland. Your book isn’t simply about the process of moving and what that entails, it’s not simply about “how to safely box up your household belongings” and “how do you cope with the distance from your family”, it’s all about emigrating to Greenland in particular  – that’s what makes yours unique.

You can also add in a section called “About the Author” where you can blow your own trumpet basically. You can say

  • “hey you need to listen to me because I get people these results,”
  • “because I’ve had the same experience as you and I got through it, I can help you”
  • “I’ve managed to come up with five hundred different ways to solve the problem that you’re struggling with.”

Put that in the “About the Author” section. How did you come up with five hundred ways to do  or solve something something? How did you know what to do? Put that background information in your book.

Also explain why you wrote the book. That is another differentiator.

I wrote this book because I wanted to help people to achieve these things.

It’s important to me for people to get success in (whatever it happens to be), to master this subject, that matters to me. That’s why I wrote this book.

That needs to go in there as well. I

It’s all about being yourself and being true to yourself.

Again people buy from people.

People trust people.

The personal angle to your book is just as valuable as the facts and figures, the techniques and the processes that you’re elaborating on, so don’t forget you in the mix.

A good thing about doing that is you’re going to attract the right customers that you wannt to work with.

If you’re a lighthearted person who laughs off a mistake and moves on, great. People might want to learn from that sort of person. If they want a “hard taskmaster” they might want that coming through in the way your material is written.

If they are somebody who is ultra-reserved and ultra-respectable and detached, perhaps like somebody in a legal profession, then that sense of being reserved, thoughtful and thorough needs to come across in your book.

Think about the look and feel of your book and whether or not that supports or undermines your key message.

The fonts that you choose for a legal book would probably be quite old fashioned fonts like Times New Roman. If you’re writing a cookery book, you might want a different. more modern style of font.

All these little things can help you attract the right customer by how you present the information and let your personality drive the look, feel, style and design of what you want to say in print.

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