by Colette Mason | 1 - Research, 2 - Planning, 7 - Promotion
One critical factor to author success is writing a book that will appeal to readers. Here are a range of methods you can use to deepen your understanding of your target market, what matters to them and why. How to discover what readers need from your book Observing...
by Colette Mason | 1 - Research, 2 - Planning, 4 - Writing, 7 - Promotion
Do you know who is going to read your book, why, and when? Clearly defining your target audience is saves you money and time – both of which are crucial as you launch and promote your book. Neither of those resources is limitless. Use them wisely. Remember, you simply...
