Welcome to another one of my
You can imagine how the book might work. You can second guess how it might look by looking at your computer screen. You could print it out on printer paper and reduce the size that it’s scaled to the right size – all of these things, but it’s never the same as actually having the printed book in your hands to doublecheck. So, definitely get a printed copy done and go through that again with a fine-tooth comb, ask other people to go through with a fine0tooth comb and make sure it’s the best it can be before you launch your book.
The second tip I’ve got is to reach out to your target market. Writing a book might feel like your project, but
Once you know that, you’ll be able to reach out to that target market and promote your book to them – because
- you know what they’re looking for
- what problems they have
- what they’re trying to achieve
- what their goals are
You can quite easily include these features and benefits in your book promotion campaigns and get people thinking, yeah this book gets to the core of
- the problems I’m facing
- the challenges I’ve got
- the sort of person I’d like to become
Your book has the answer those reader needs. You want your reader to
That brings me neatly on to my third tip which is to create a media pack.
You can use journalists and their publications, their website, or bloggers and their blogs whatever it might be, to reach out to customers. You can use your media pack to reach out to the people who can let your target market know about your book.
The media pack is basically a time-saving tool for people who want to talk about your book. Perhaps there’s a sample chapter that you want to offer? Perhaps there’s a biography about you and your expertise and how you came to write the book? A section
Make sure you put together a media pack and make it easy for people to promote your book.